Idea behind the name: The Tao of me. ‘i’ in logo means me, ’Tao’ means Tao of fashion. Some visitors might know that ‘Tao’ means ‘Dao’ or ‘Tao’ is short for ‘Taobao.com’ now, but we hope to add new meaning to this word, so that one day ‘Tao’ means shop with great fun all over the world.
Idea behind the graphics: Fingers holding camera,
and the star in ‘i’ represents the flash when the photo is made. ‘o’ represents camera lens. Colored logotype only uses soft Lomo colors, so that it can blend easily with not professional user photos made by phone with different filters.